At Venture Harbour, we’ve always struggled with landing pages. Our engineers are hard at work growing and optimizing our businesses, but our marketing team needs landing pages on a regular basis. They don’t want to be kept waiting for weeks as each new landing page is planned and produced specifically for them.
Does this ring a bell?
Additionally, creating landing pages is only half of the game. Running split tests and continuously optimizing each page is a big task, and we’ve tried a number of landing page builders to help us with this.
We’ve recently been utilizing Unbounce to help us launch Serene, and we believe that the newest version of Unbounce is the greatest all-around landing page builder on the market right now.
So we thought an in-depth examination of what makes Unbounce such a terrific tool and where we think it might still be improved would be beneficial.
Unbounce Review Overview
The major purpose of this review is to offer you an accurate picture of how Unbounce works as a landing page builder and optimization tool.
So, in the first half of this essay, I’ll go over why we began utilizing Unbounce in the first place, as well as the benefits and drawbacks we encountered along the road. I’ll also go through the available features as well as the various price options so you know exactly what you’re getting for your money.
You can also use the Unbounce coupon code to get an extra discount on your plan.
The second half of my review will be more of a case study, showing you how we’ve utilized Unbounce, the issues it’s solved for us, and where we think the platform may be better.
I’ll walk you through the following five steps to do this:
- Creating our first landing page
- Publishing a landing page on our WordPress site
- Integrating Unbounce with our CRM
- Running our first A/B test in Unbounce
- Using pop-ups & sticky bars
This will provide you with practical examples of what Unbounce can achieve for your company as well as a sense of any potential challenges you may encounter. No marketing tool is flawless, and the goal of this review is to provide you with a thoroughly balanced perspective of our experience; only you can determine what the deal breakers are for your specific needs.
This evaluation will assist you in determining if Unbounce is the right landing page builder for you.
Why You Can Start Using Unbounce?
The time it takes to create and build new pages is the deciding factor.
Landing pages were essentially sabotaging our efforts to launch and promote new goods. Our development team can’t put everything on hold every time our marketing team requires a fresh landing page since they’re so focused on getting ready for launch.
At the same time, we won’t be able to properly launch a new product until we have all of the landing pages we’ll need to advertise it — a classic catch-22.
As a result, we needed a landing page builder that would allow our marketing team to create landing pages while our developers focused on creating the best products possible.
Fast Landing Page
Our marketing team needs landing pages rapidly after coming up with a fresh campaign idea; it can’t wait weeks for them to be created and produced one by one.
We frequently require many landing pages for various goods, new websites, PPC ads, and email marketing campaigns at any same moment. We can’t let this demand derail our developers’ development of new products, but we also can’t let our marketing efforts fall behind.
The primary benefit of a platform like Unbounce is that it allows our marketing team to swiftly design landing pages.
Personalize Landing Page
Your initial landing page design is never the most effective. To get the best results, you need to test and optimise your landing pages on a regular basis, which means you’ll be building several versions for each one.
This only complicates development and time restrictions.
We knew that all of Unbounce’s plans include unlimited A/B testing, so we wanted to investigate if that, along with their landing page builder, would be enough for us to develop and optimise our sites in one place.
Another feature that piqued our interest was Dynamic Text Replacement, which promises to make personalization simple and quick.
Unbounce is a conversion-driven platform
In 2020, there will be dozens other landing page builders on the market, but Unbounce stands out since it is a conversion-focused platform. The goal of creating landing pages is to convert visitors into leads and paying customers, and Unbounce was created with this goal in mind.
I’ve already highlighted that Unbounce includes limitless A/B testing, which is an important tool for conversion optimization. However, it has built-in capabilities such as pop-ups and sticky bars, as well as AI optimisation techniques, to help you grab more leads.
We’ll go over these features in greater depth later, but the essential takeaway here is that Unbounce is a platform built to maximise ROI.
In our search for a landing page builder, we came across Leadpages and Instapage, but neither choice worked out for us, and the feedback we received from Unbounce customers was consistently better than the other options.
Our Leadpages review can be found here, but the short answer is that Unbounce’s landing page builder is more powerful and adaptable, and it continues to invent capabilities that aren’t available on other platforms.
All of Unbounce’s plans include full A/B testing options, allowing you to fine-tune your landing pages and pop-ups for optimal effectiveness.
With just a few clicks, you can create A/B testing campaigns to test whole different pages, minor variants (such as the same page with and without a lead gen form)
This is such a vital element for conversion-focused sites, and it’s always upsetting to discover that a landing page builder doesn’t provide it or only offers it in its more costly plans.
Learn more about landing page builders on Bloggervoice.
Report & analytics
Unbounce delivers information on the performance of your landing pages and the results of your A/B testing. All of information is accessible through the Unbounce dashboard, however, combining with Google Analytics will yield the greatest results.
You can find guidance on how to accomplish this here, but all you have to do is grab your website tracking ID from Google Analytics and enter it into Script Manager, which you can find in the Unbounce interface under settings.
You may set up event measurement to track users’ activities, such as clicks on your CTAs and other crucial conversion objectives, once you’ve linked with Google Analytics.
I should remind you that our Unbounce landing pages were removed from Google Analytics as a data source. We were able to identify a fix, however, integrating with GA did not proceed as simply as the docs suggested.
Dynamic Text Replacement
Based on the terms customers enter before clicking on your PPC advertisements, the function matches the text on your landing page.
You can construct paid search campaigns that match user intent at every interaction by combining this with dynamic keyword insertion in Google Ads. Your communications will have more influence on users and inspire them to convert in higher numbers if they are more relevant.
Simply choose the text you wish to apply Dynamic Text Replacement to and then click the Dynamic Text option in Unbounce. Then you provide the dynamic text that will take the place of your default and confirm the default text that will appear when Dynamic Text is turned off